Father Edward Arsenault

. . . As a result of availability bias, humans tend to replace their beliefs with the crowd’s beliefs simply because a proposition has been repeated in the media and presented as widely believed. We are subjected to subtle cues of social pressure every day in marketing that convince many people to purchase things they don’t really need. We also face subtle cues and social pressure in the daily bombardment of news stories that cause many people to believe something based solely on its prevalence in the media. It is indeed possible that Michael Jackson and many Catholic priests became the subjects of classic, media-fueled availability bias. . . .

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